![]() ![]() On the viewer side, it's like getting to know your favorite podcaster on a more personal level. As the Verge pointed out, Elon Musk's appearance on Joe Rogan's podcast got a ton of attention after Musk could be seen smoking a blunt on-air. Video is much more likely to be shared than audio, which explains why some of YouTube's most popular podcasts are the ones you can actually see. YouTube also lets Premium subscribers listen to videos without needing to stay on its app, which Spotify will also allow with this initiative.īeing able to watch and listen to a podcast is helpful for both the creator and viewer. It promoted Kai Chuk to lead its podcasting push late last year, and sources told Bloomberg last month that it's offering grants of up to $300,000 for creators to upload video versions of their podcasts on the platform. YouTube has already had major success with video podcasting, and it's grown its efforts over the past few months. Now, it's really leaning into it at a time when video podcasts are growing in popularity. The platform has been working on it since at least mid-2020 when it tested video podcasts with two YouTubers. ![]() Those who subscribe to Spotify's podcasts will have access to the videos, and the videos will work with embeds. Podcasters will be able to upload their video through Anchor, Spotify's podcast creator tool it bought in 2019. Spotify is finally picking up on that by introducing video podcasts in the U.S. ![]() You know what's better than just listening to podcasts? Watching them. ![]()
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